On Keeping It Real

The truth is I've been trying to make blogging a priority in my business.

And failing.

Pretty spectacularly.

It's not that I don't like writing. I do. In fact, I'm pretty sure that in the 3rd grade I announced to anyone that would listen that I was going to be an author when I grew up.(To be fair, I'm not sure most 8-year-olds would list "former advertising strategist turned professional organizer who also likes to design graphics for other female entrepreneurs" as a career choice.) What I found the most challenging was just.getting.started.

This week I wrote in my planner "BLOG!!!!!! (just write one already!!!!)" under Tuesday, April 3rd. And as its Tuesday (when I wrote this), I'm actually sticking to it. I sat here for a bit, staring down at my blog idea lists and watched the cursor blinking at me. Another list of rules circulated in my head: "Find a balance between professional and your personality", "Easy to read, easy to follow", "Make sure you could potentially use this blog to sell products in the future". Cue me frantically looking around my office for any distraction possible. Finally, I took a deep breath, rolled my eyes at myself and said out loud "screw it and just be real".

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Here's another truth. There is never going to be a perfect time to start consistently blogging or to start organizing your spare room or to write a solid social media strategy. The biggest (and hardest) step you will take is the first one. My fellow recovering perfectionists will likely start contemplating the usual worries: "But what if it doesn't work?" "What if I hit a roadblock I can't hop over?" "What if NO ONE READS THIS (besides Mom)?". The truth of the matter is that any or all of those might just happen. It could get ugly. You could experience setbacks. Your plan A may become your plan K. But all that means is you take that second step in a different direction. You adapt, change your strategy and keep the end goal in mind. But you keep moving forward.

So, friends, I'm issuing a challenge to you. Find something on your to-do list. Doesn't matter if it's big or small. Breathe deep. And take that first step.

 

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